Dynamics CRM For Real Estate: Key Products & Real-World Business Case

Microsoft Dynamics 365 CRM emerges as a revolutionising solution that aims to address operational challenges in the real estate sector. This powerful platform centralises data, automates daily tasks, and enables personalised interactions to ensure that agents can focus on what they do best: building relationships and closing deals.

In this blog, we will introduce key Dynamics CRM products, what they offer to address real estate issues, and demonstrate a real-life success story that reflects their transformative impact.

6 Critical Real Estate Management Challenges

Various operational challenges affect productivity and profitability among real-estate businesses. However, we will discuss the six most critical concerns below:

• Fragmented property & client data: Most real estate businesses have their properties and customers’ lists scattered and recorded in separate systems and even handwritten. This is usually caused by outdated systems, siloed work processes and field entries that do not have a standardised structure. Lack of integrated data results in poor decision-making, less efficiency, and lower service quality.
• Inefficient lead & deal management: It is even more challenging for real estate agents to manage the leads and close the deals efficiently in a competitive market. Poor inquiry tracking and lead converting can result in lost opportunities. This is due to the lack of processes and necessary tools to track leads’ activity and follow prospects, resulting in a poor conversion ratio.
• Complex property portfolio tracking: Since property portfolios expand, it becomes difficult to record such details as property availability, current pricing, and the timing of maintenance checks. This is especially true when companies use Excel or have several standalone methods where data may not be easily synced in real time.
• Inadequate tenant & buyer engagement: Real estate agents need to maintain proper communication with the tenants and buyers to gain their trust and satisfaction. Some real estate businesses still use the conventional communication method (i.e. phone and face-to-face) and do not have ways of keeping records of these interactions. It can also lead to delays in handling clients’ complaints while also reducing the chances of cross-selling and/or referrals.
• Inconsistent marketing & sales coordination: It is also important for the marketing and sales teams to collaborate in attracting and converting potential customers. Lack of connection between processes and goals generally results in inefficiencies, such as wrong audience outreach or late response.
• Prolonged deal closing time: In real estate, a deal-closing process often includes negotiations, verification, legal document signing, and other related procedures. However, the lack of timely integration between various stakeholders and the heavy dependence on traditional methods are some of the reasons that contribute to project delays. Such delays irritate the clients and also put a strain on cash flow.

What is Dynamics 365 CRM For Real Estate?

1. Key Dynamics 365 Products For Real-Estate

Dynamics 365 CRM provides a powerful set of applications that help real-estate companies manage and deliver effective customer experience with AI-powered insights.

Dynamics 365 CRM applications are built to integrate smoothly with your existing systems and other Microsoft products. It works as a central platform that integrates data from various departments such as Sales, Service, Finance, Supply Chain etc.

Learn more: A Guide To Microsoft Dynamics 365 CRM For Beginners.

2. Why Dynamics 365 CRM For Real-Estate?

Dynamics 365 CRM allows real estate professionals to automate processes by utilising features like AI, IoT, and multichannel communication. From centralising property portfolios to optimising tenant support, it equips businesses with the flexibility and innovation needed to thrive in a dynamic market:

• Centralised property portfolio: With Dynamics 365 CRM, you can consolidate property details and easily track property availability, pricing, and maintenance. With features such as AI-enhanced data and software integrations, users may benefit from the latest and most accurate property data, which enhances operational productivity and business decisions.
• Optimised lead-to-deal conversion: You can utilise Dynamics 365 Sales to capture the leads, manage the opportunities, and also develop and manage unique sales funnels. Predictive analytics, marketing lists, and artificial intelligence in this solution also help to increase conversion rates and shorten the time from a sales call to closing a deal.
• Hyper-personalised client & tenant engagement: Dynamics 365 CRM applications such as Customer Service integrate communication across emails, conversations, and social media platforms. Their multiple-channel engagement tools allow quick response and minimise communication gaps with the tenants or buyers.
• Seamless multichannel interaction: Dynamics CRM helps enhance integrated communication across email, online conversations, and social media platforms. Its multiple-channel engagement tools enable real-time responses, reducing communication gaps with tenants and buyers.
• Proactive vacancy & occupancy management: Dynamics 365 Field Service equips the employees with capabilities such as technician planning, off-site resolution, and property tracking. It allows you to address maintenance more proactively, gives faster time to resolution time, and also lessens the vacancy time.
• Data-driven pricing & investment decisions: Thanks to the AI abilities of Dynamics 365 CRM, users can analyse market trends, forecast property valuations, and adjust pricing. Robust features such as Power BI integration allow for more data-driven investment.
• Streamlined after-sales & tenant support: Tenant issues can be resolved effectively after the sale thanks to Dynamics 365's AI-driven case management and queue configuration. Self-service solutions and mobile access also help improve the quality of service delivery and client satisfaction.

3. Advanced Solutions For Unique Workflows

In addition to Dynamics 365 core features, Microsoft also provides powerful tools to help real estate companies build unique solutions. With Microsoft AppSource for specialised integrations, PowerApps for no-code applications, and Azure’s AI and IoT for smarter property management, you can customise workflows to meet unique needs: 

• Customisable Solutions through Microsoft AppSource: Dynamics 365 CRM lets you integrate the system by utilising customised tools via the Microsoft AppSource. As an official Microsoft Partner in Australia, we assist local businesses in selecting the most suitable solutions or optimising their existing ones. Our solutions allow you to achieve a more advanced level of leasing, property management, and other procedures by integrating ERP and CRM into a centralised working space. (Explore more: Top 5 Dynamics 365 Partners In Australia).
• Smarter Insights and Property Management with Azure: Azure’s AI and IoT help real estate companies manage tasks, provide forecasts, and make necessary improvements. The machine learning models and IoT solutions help in analysing the asset, the energy usage and security by identifying unusual activities.
• Integrated Communication & Reporting Tools: The integration of Dynamics 365 with products such as Power BI and Microsoft Teams assures that businesses receive real-time available data insights efficiently. This means that every decision is made based on accurate information and teams are working effectively together.

How Dynamics 365 CRM Transformed A Real-Estate Company

Unidevelopment, a Warsaw-based real estate company with over a decade of experience in the residential market, experienced several difficulties as it embarked on expansion. The growth created critical challenges such as managing clients, contracts, payments, and internal communications. Their previous on-premises system became slow and incapable of handling the capacity needed for its operation.

Why Dynamics 365 Sales?

Unidevelopment needed a versatile solution that could focus and consolidate all clients’ and projects’ data and minimise time spent on routine tasks, reducing internal communication gaps. They required an all-in-one solution for sales, billing, contract, and customer support. This is when cloud-based Dynamics 365 applications became ideal since they provided powerful automation, security, and portability on devices.

How Dynamics 365 Helped Unidevelopment

Dynamics 365 Sales has helped Unidevelopment to transform its entire sales approach:

• Centralised client & project data: Client contracts, payment, and communications were fully centralised and integrated into a single platform. This excluded the need to employ unconnected tools as previously, it would have resulted in poor data quality and availability.
• Automation of sales & administrative tasks: Dynamics 365 CRM reduced administrative effort and error risk by automating repetitive operations, such as auto-filling customer information for contracts.
• Enhanced cross-department communication: Sales, customer support, and finance teams had access to real-time information and documents. This promoted efficient internal cooperation and expedited decision-making.
• Faster processing & paperwork: Routine jobs such as preparing contracts or tracking payments, which usually could take several hours, took a shorter time to address and helped enhance the organisational flow.
• Improved client experience: Consequently, with quick access to all the required information, Unidevelopment’s teams were able to provide faster answers to inquiries and demands of clients. This eventually increased the overall customer satisfaction levels.

How To Get Started With Dynamics CRM For Real Estate

In conclusion, Microsoft Dynamics 365 CRM for real estate offers businesses powerful tools to address the key problems in the industry - scattered data, poor leads management, complex property management, and delayed sales cycle. Based in Australia as an Official Microsoft Partner, Havi Technology is ready to help you navigate through the adoption of these innovative solutions and enhance Dynamics 365 for your real estate operations.

Dynamics CRM For Real Estate - FAQs

1. How is CRM used in real estate?

CRM is crucial for the real estate sales process as it tracks the lead from the moment it is collected to the time when the client is a repeat customer or recommends the company to others. Most importantly, a CRM enables an organisation to convey the right message to the right customer at the right time.

2. What are the main products in Dynamics CRM?

The key products of Dynamics 365 CRM are Dynamics 365 Sales, Customer Insights, Customer Service, Field Service, and Project Operations. These applications cover various areas that streamline business sales and customer retention.

3. Is Dynamics 365 a CRM or ERP?

Microsoft Dynamics 365 is an application that brings together powerful features of both CRM and ERP solutions, productivity apps, and artificial intelligence capabilities.

References:

• Microsoft. Polish residential real estate developer has centralised customer data and doubled operational efficiency with Microsoft Dynamics 365.